37K+
purchases
Beauty · Case study, 2023
Laura Geller Beauty
174% peak ROAS over four months. CPA came in 20% below the campaign target.
“...became our second biggest advertising channel while still hitting our ROAS targets.”
Coming to Shopify · Join the waitlist
Go beyond
Google & Meta.
Stay in Shopify.
Outland turns your Shopify products into ads and runs them across websites, apps, ChatGPT and TikTok. Reach more potential customers without building every ad or managing another set of ad platforms.
Built to drive purchases. No subscription. You set the spending limit.
Get early accessJoin the waitlist and get ad credit to test Outland at launch. No payment needed to join.
Explore the product preview
YOUR PRODUCTS. MORE PLACES. ↗
Preview of the Outland Ads dashboard
Your Shopify storeAds built from your catalog.
Your next customers are across the internet.
Reach them from one place: Shopify.
WebsitesAppsChatGPTTikTok
Already advertising on Google and Meta?
Your next growth channel shouldn't be another full-time job.
You want more customers. Not more accounts to set up, ad formats to learn or campaigns to juggle. Outland brings advertising across the rest of the internet into Shopify, with the ads created for you.
Keep the campaigns that work. Give your products more places to be discovered.
Established technology. Real brand results.
A new channel for you.
A proven engine behind it.
Outland is powered by Outbrain. These Shopify brands have used its advertising technology to reach customers beyond their usual channels.
These case studies link to Outbrain, the engine that powers Outland Ads — our new product built for Shopify stores. Expect the same or better results with Outland Ads, and no extra fee for it.
How it works
Your catalog becomes your next campaign.
01
Choose your products
Add Outland to Shopify and pick what you want to promote. We'll pull the product details and images from your catalog.
02
Get ads made for you
We generate video, display and native ads to suit where they'll run. Use them as they are, make edits or upload your own.
03
Set your limit. Let us run it.
Choose your daily spending limit and launch. Outland runs and optimizes your campaign toward purchases. Track results and pause anytime, all inside Shopify.
Ads made from your products
One catalog. Ads for every placement.
Video for social feeds and premium publishers. Display for websites and apps. Native ads for news sites. Outland creates the formats for you, so expanding your reach doesn’t expand your to-do list. These examples illustrate the formats.
Where your ads run
Meet customers beyond their usual feeds.
Reach people as they read, browse, use apps and explore what to buy. Manage it all through one campaign in Shopify.
Premium publishers
CNN and other major news sites
Native, display & video
Apps
Duolingo and other top apps
Interstitial, native & display
ChatGPT
Reach people exploring ideas and products
Sponsored conversational ads
TikTok
Short-form social
Vertical video
Sales in focus. Control in your hands.
Know what you're spending. See what it's bringing back.
Outland automatically tracks purchases and optimizes your campaign toward sales. See your cost per purchase (CPA) and return on ad spend (ROAS) inside Shopify, so you can judge performance against your own targets.
Like the results? Increase your budget. Need to make a change? Edit your ads, adjust your daily limit or pause anytime. Your limit is a cap, not a commitment to spend it all.
No subscription. No separate creative fees. Ad creation and campaign optimization are included in your advertising costs.
Your campaigns, inside Shopify
More places to sell. One place to manage.
See how choosing products, reviewing ads and tracking sales will work inside your Shopify admin.
✓ Your products, ready to advertise✓ Ads made for you✓ Set your spending limit✓ Track sales, CPA and ROAS
Interactive concept preview. The Shopify product is not yet available. Results are illustrative; the demo runs no ads and makes no charges.
Early access for Shopify stores
Your next growth channel.
With credit to give it a try.
Join the waitlist and get ad credit to test Outland at launch. See how it performs for your store, then decide whether to keep spending.
You're on the waitlist. We'll email you when early access opens, with details of your launch ad credit.
No payment needed to join. We’ll share the credit amount and offer terms before you activate it.
A few useful details
Frequently asked questions
Outland is an upcoming Shopify advertising product for stores ready to grow beyond Google and Meta. It creates ads from your product catalog and runs campaigns across websites, apps, ChatGPT and TikTok, with everything managed inside Shopify.
Outland gives you another way to reach potential customers alongside your existing campaigns. Keep what works on Google and Meta, and test how advertising in more places performs for your store.
No. Outland generates ads from your product catalog in the formats each placement needs. You have full control: use the generated ads, edit them or upload your own.
There is no subscription or separate creative fee. You pay for clicks on your ads, with ad creation, campaign optimization and our fee included in the click price. We optimize toward purchases and report CPA and ROAS so you can evaluate the results. You set a daily spending limit and can pause anytime.
Yes. Purchases are the main goal, but you can also choose other tracked actions, such as adding a product to the cart. Outland automatically tracks purchases and other activity on your store to measure and optimize your campaigns.
Join the waitlist to get early access and ad credit to test Outland when it launches. We’ll email you the credit amount and offer terms before you activate it. Joining costs nothing. The credit covers advertising costs; it does not guarantee a sale or a particular CPA or ROAS.
Not yet. We’re gathering interest from Shopify merchants ahead of launch. Join the waitlist and we’ll email you when early access opens. You can explore the product preview now; its results are illustrative and it does not run real ads.
Outland is powered by Outbrain’s established advertising technology and network, with access to publisher, app and partner inventory. You manage your campaigns through Outland in Shopify; there’s no need to work with each network separately.